OKC Hispanic Chamber of Commerce
THE MISSION
The Greater Oklahoma City Hispanic Chamber of Commerce logo hadn't changed in about 20 years. They wanted to keep the same color palette and wanted a circular logo as a secondary option to use. They wanted some South American representation incorporated into the logo.
SERVICES PROVIDED
Logo update
Brand Style Guide
Stationery Assets
THE OUTCOME
After understanding the insight from the client, I developed a logo that suited their audience. I presented them with two options, see below.
The first logo was chosen to represent the Hispanic Chamber of Commerce. It has a pyramid in the center of the H representing the indigenous monuments in South America. The runner-up logo has a bird-like symbol shaped like an H, similar symbols are used in South America to represent either a condor or other majestic bird native to the area.
