Streetlight News

The mission

Streetlight News, formerly Big If True News, is a news site that focuses on social justice and housing news nationwide. They wanted a lot of illustrative elements that were serious and non-partisan. Because they were changing their name, they also needed to change their website, and digital and print materials.

Services

• Branding and logo

• Website Redesign

• Illustrations

• Print and digital materials

The outcome

After understanding the insight from the client, I developed a logo and brand that suited their audience. Creating hand-drawn images with bold background colors helps tell the stories that they are trying to convey. Their new logo is angled so that it looks like a light is being shined on it.